Location: NYC / Hybrid

Contract: Fractional (3 days per week with initial contract period of 3 months, with option to extend)

Reports to: US SVP

Hourly Rate: $80 - $100 per hour

Role Purpose-

This role is responsible for translating the needs of the US market into brilliant marketing execution. Working closely with Commercial, Global Brand and Creative, this person will own the US marketing calendar, develop clear briefs, coordinate agencies and ensure campaigns are delivered consistently and effectively across every customer touchpoint.

Rather than creating campaigns, this role is responsible for ensuring the right work gets created, by the right partners, at the right time.

Key Responsibilities-

US Marketing Planning

Own the integrated US marketing calendar across retail, DTC, Amazon, PR, influencers and partnerships
Prioritize marketing activity based on commercial opportunities
Turn business priorities into clear, actionable marketing plans
Ensure launch plans are aligned across Sales, Ecommerce and Operations

Agency Leadership

You’ll be the day‑to‑day lead for all US agencies, including PR, Influencer, Paid Media, CRM, Retail Marketing and Experiential/Event partners.

Responsibilities include:

Writing clear briefs
Setting KPIs
Reviewing creative and giving structured feedback
Managing timelines
Holding agencies accountable for delivery
Keeping activity on budget

Global Brand and Creative Collaboration

You’ll be the main link between the US business and the Global Brand team.

Responsibilities include:

Writing high-quality creative briefs
Translate US commercial opportunities into campaign requests
Sharing local market insight to shape global planning
Reviewing creative concepts with US stakeholders
Making sure assets meet retailer and channel requirements
Coordinating localization when needed

Campaign Execution

You will coordinate execution across Retail, Ecommerce, Amazon, DTC, PR, Influencer, Events and Education

to make sure launches are on time, on budget and consistent across every touchpoint.

Commercial Partnership

Work closely with the US GM, Sales, Ecommerce and Operations to spot commercial opportunities and turn them into effective marketing activity.

Support:

Retailer launches
Promotional periods
Hero product campaigns
Partnerships
Seasonal moments

Performance and Insights

Track campaign performance across sales, traffic, earned media, engagement and ROI
Identify learnings and share them with agencies and the Global Brand team
Recommend improvements for future campaigns

Ways of Working-

Champion efficient marketing processes
Improve briefing quality
Drive stronger agency performance
Use AI tools to speed up planning and content development
Make sure all activity follows global brand guidelines

Success Measures-

Quality of agency output
Quality of briefs submitted to Global Brand
On‑time campaign delivery
Commercial support for key accounts
Marketing ROI
Retailer satisfaction
Cross‑functional collaboration
Consistent execution of the Grown Alchemist brand

Ideal Experience-

7+ years in beauty, wellness or premium consumer brands
Experience managing multiple external agencies
Strong campaign planning and project management skills
Excellent briefing and communication skills
Experience working within a global brand structure
Commercial understanding of retail, DTC and Amazon
Highly organized with strong stakeholder management
Comfortable working independently in a fast‑paced environment

GROWN ALCHEMIST

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Fractional Head of Marketing - US