HAYPP GROUP

We address one of the world’s biggest problems – how to end smoking. There are 1.1 billion smokers in the world and around 8 million people die every year from smoking-related diseases. Our goal is to significantly reduce death rates, save lives, and inspire people to choose smoke-free enjoyment. How? By offering better nicotine alternatives online.

Haypp Group is one of the Nordics’ leading e-commerce groups with eleven store brands across seven markets, serving more than 1 million active consumers. Through brands such as Snusbolaget.se, Northerner.com and Nicokick.com we sell nicotine pouches, Swedish-style snus and other smoke-free products online.

With our headquarters on Östgötagatan in Stockholm we are around 300 colleagues, mainly based in Sweden but working across markets globally. We are an innovative and fast-moving company on an exciting expansion journey, helping more and more smokers switch to smoke-free alternatives.

THE ROLE

We’re looking for a Product Specialist to join our Engage & Explore team within the Product department. This team focuses on shaping the customer experience before checkout -from the moment a visitor lands on our site to the moment they decide to add a product to their cart. This includes key surfaces such as the start page, search, product listings, product pages, navigation and trust-building content.

In this role, you will work closely with product managers, engineers, designers, analysts and commercial stakeholders to improve how customers discover, explore and evaluate products across all our markets. You’ll help turn insights from user behavior, data and internal needs into clear product improvements -sometimes larger initiatives and sometimes small optimizations that create immediate impact. Within the Engage & Explore team, you’ll join a close‑knit, collaborative environment where new ideas are welcomed, and open discussions are part of everyday life. The team is social, energetic, and genuinely enjoys spending time together and an after‑work is never far away. We work side by side in the same space, fostering a strong sense of community and teamwork. This setup makes it easy to stay connected, support each other, and move quickly when opportunities arise.

This position is initially offered as a 12-month fixed-term contract, with good potential for extension.

What You Will Do

Contribute to improving the customer journey before checkout, helping customers discover and evaluate products easily
Drive product initiatives from idea to launch, working closely with engineering, design and analytics
Translate insights from data, customer behavior and stakeholder input into clear product requirements
Help identify opportunities to improve conversion, usability and product discovery across the site
Collaborate with teams such as SEO, design, engineering, analytics and commercial stakeholders to deliver scalable solutions
Ensure features work consistently across markets, taking localization and scalability into account
Identify and prioritize quick wins and UX improvements that can create measurable impact
Act as a bridge between business needs and technical implementation

WHAT WE ARE LOOKING FOR

2–4 years of experience within e-commerce product management, UX optimization, site merchandising or a similar role
A strong understanding of the online buying journey, from discovery to product decision
Experience working cross-functionally with design, engineering, analytics or commercial teams
Comfortable working with data and user behavior insights to identify improvement opportunities
Ability to drive initiatives forward independently while collaborating closely with others
Curiosity about technology and product development - you don’t need to code, but you understand concepts like APIs and how systems interact
A hands-on and proactive mindset, with a focus on both quick improvements and long-term impact

YOU WILL PROBABLY THRIVE HERE IF YOU

Enjoy improving digital customer experiences and solving real user problems
Like working in the intersection of product, technology and business
Thrive in a fast-moving environment where ideas quickly turn into real product improvements

What We Offer

We are a value-driven company with our values We Team Up, Innovation Drives Us, Inclusion and Non-Hierarchy, and Going the Extra Mile at the heartbeat of everything we do.

At Haypp Group, you can always expect supportive colleagues who want to achieve things together and a culture where everyone’s voice matters. We encourage ideas from all parts of the organization and are not afraid to try new things. At the same time, we celebrate achievements and recognize the hard work that goes into reaching them.

Because our people are our most important differentiator, we offer generous benefits including:

Premium ITP1 occupational pension plan
Insurance plan, including private healthcare
30 days of paid vacation
Parental pay lift
Wellness allowance of 5,000 SEK per year
Regular social activities and team events

SEND US YOUR APPLICATION TODAY

If this sounds like a place where you would want to contribute and grow, we would love to hear from you. Haypp Group is committed to equality and diversity and welcomes applications from all qualified individuals regardless of ethnicity, religion, age, gender, sexual orientation, disability, or marital status. If you have any questions about the role or about working at Haypp Group, feel free to reach out to our responsible recruiter Anna Persson at anna.persson@hayppgroup.com.

Haypp Group

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