Kanarey is a creative and marketing company built for the global video-game industry. We partner with top developers and publishers to launch games, grow communities, and build unforgettable player experiences. With a deep love for anime, gaming culture, and digital fandom, we specialize in content strategy, live-ops marketing, influencer activations, and cross-cultural storytelling across the US and Japan.

We are now expanding our brand team and looking for a passionate Brand Manager who lives and breathes video games—especially live-service titles—and understands how to scale a game's presence throughout its lifecycle.

Requirements

As a Brand Manager for Live Operation-Based Games, you will own the brand vision, marketing roadmap, and community resonance for key titles under our management. You will collaborate closely with developers, creative teams, and influencer/PR units to design strategies that keep players engaged, excited, and invested.

This role is ideal for someone who:

Loves anime, video games, and online fandom culture
Understands LiveOps rhythms (seasonal updates, events, roadmap communication)
Thrives in a creative environment
Can connect marketing with player behavior, community trends, and narrative value

Key Responsibilities

Build and execute brand and marketing strategies for live-operation games (mobile, console, or PC)
Develop seasonal marketing plans aligned with in-game events, updates, and revenue goals
Lead cross-functional teams (creative, UA, social, influencer, localization) to deliver cohesive campaigns
Monitor player data, KPIs, and community sentiment to optimize content and messaging
Oversee production of trailers, key art, social assets, and campaign creative
Manage brand tone, storytelling, and long-term brand health across all touchpoints
Collaborate with developers on roadmap planning and feature alignment
Identify partnership and collaboration opportunities within anime, entertainment, and gaming culture
Present insights, campaign reports, and product recommendations to internal and external stakeholders

Qualifications

Required:

2-4+ years experience in game marketing, product marketing, or brand management—ideally with live-ops titles
Strong understanding of player lifecycle, event-driven engagement, and LiveOps KPIs
Deep passion for video games, anime, fandom communities, and digital culture
Excellent communication and storytelling skills (verbal & written)
Ability to manage multiple projects with tight timelines
Collaborative mindset and comfort working with creative teams

Preferred:

Experience working with JP/EN cross-regional teams
Familiarity with F2P game economics and retention strategy
Bilingual (English/Japanese) is a plus

What We Offer

Creative, fast-paced environment where your ideas matter
Opportunity to shape global campaigns for major game IPs
Cross-cultural projects across US and Japan
Flexible hybrid work environment
Growth paths in brand, production, or creative leadership

KanaRey

New Jobs

Brand Manager - Live operation game