About Yibi Hantang

Yibi Hantang is China's leading integrated luxury service provider, affiliated with Yibi Group—the only Chinese manufacturer fully certified by LVMH, Kering, and Richemont, the world's three major luxury groups. Positioned as "the strategic partner of global luxury brands in China", we have pioneered the "Zero-Risk Expansion" model, deeply integrating world-class manufacturing craftsmanship with digital market operational advantages to help international luxury brands quickly enter and deeply cultivate core markets.

Through exclusive partnerships with over 200 private banks, we precisely reach core high-net-worth individuals, providing brands with one-stop solutions from strategic consulting and premium supply chain management to omni-channel retail operations.

Job Overview

As a Marketing Manager, you will act as the critical bridge between international brand headquarters and local operations teams. You will be fully responsible for global marketing strategy alignment and core market localization of the international luxury brands we serve. You need to deeply understand brand DNA and cultural heritage while accurately grasping luxury consumer insights, driving efficient communication between both parties to enhance brand influence and commercial conversion through end-to-end marketing activities.

Key Responsibilities

Global Marketing Strategy Alignment & Localization

Liaise daily with international brand headquarters to deeply interpret global marketing strategy, core messaging and visual guidelines
Develop annual marketing development plans and budgets for core markets based on market trends, consumer insights, and competitive analysis, and secure headquarters' approval and support
Establish and maintain a unified brand marketing asset library to ensure all communication touchpoints are highly consistent with the global brand image
Convey core marketing messages to local operations teams and provide professional marketing guidance and training

Integrated Marketing Campaign Planning & End-to-End Coordination

Lead the planning of 360-degree integrated marketing campaigns that align with global brand tone and adapt to core markets, including new product launches, thematic promotions, brand collaborations, art crossovers, pop-up stores, VIP tasting events, etc.
Coordinate between international headquarters and local teams to ensure smooth end-to-end execution of marketing campaigns from concept development and resource integration to delivery
Responsible for localization adaptation and secondary creation of global marketing content to create premium-quality, culturally relevant communication
Manage and maintain partnerships with premium global media, artists, and creative agencies to introduce high-quality marketing resources to core markets

Brand Partnership & Marketing Resource Liaison

Participate in new brand acquisition and partnership negotiations, assisting with brand due diligence and marketing cooperation proposal development
Liaise with marketing, design, supply chain and other departments at international brand headquarters to resolve various marketing operational issues in core markets
Organize and arrange international exchange activities between brand headquarters and local teams

Marketing Data Monitoring & Performance Optimization

Collaborate with the data team to establish a marketing performance monitoring system and regularly track and analyze core indicators such as exposure, engagement and conversion
Evaluate the effectiveness of marketing campaigns and submit bilingual reports to brand headquarters and company management
Propose marketing strategy optimization suggestions based on data insights to continuously improve marketing ROI

Cross-team Communication & Project Management

Serve as the single point of contact for brand marketing, coordinating multiple teams including international headquarters, local marketing, retail, and supply chain
Manage marketing project timelines and budgets to ensure all marketing projects are completed on time, on quality, and on budget
Manage external creative vendors and event service providers, strictly controlling project quality and brand tone

Requirements

Essential Requirements

3-5 years of marketing management experience in the luxury industry, experience in home, fragrance, or lifestyle categories is preferred
Deep understanding of the luxury industry, with keen global market insight and high-end aesthetic ability
Proven ability to independently plan and execute large-scale integrated marketing campaigns, with successful cases preferred
Excellent cross-cultural communication skills and project management ability, able to effectively coordinate multiple stakeholders
Meticulous and rigorous work attitude, strong sense of responsibility and pressure resistance, and extreme pursuit of quality
Right to work legally in the country of employment

Preferred Requirements

Work experience at headquarters of international luxury brands
Experience in brand licensing
Proficient in data analysis tools, able to develop marketing strategies based on data
Experience in B2B channel cooperation or high-net-worth customer marketing

Yibi Hantang | Luxury Lifestyle Licensing Partner in China

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