About IOPE
IOPE is a pioneering skincare brand under Amorepacific, grounded in advanced bioscience and cutting-edge skin research. IOPE is known for its innovation-first approach to beauty and its commitment to high-performance skincare solutions. We are looking for a strategic, analytical, and creative marketing leader to drive growth and brand equity in the U.S. market.
Position Summary
The Senior Manager/Manager of Brand Marketing will lead the development and execution of IOPE’s U.S. marketing strategy across product launches, brand campaigns, retail marketing, and seasonal planning. This person will serve as a key point of contact between global and local teams, working cross-functionally to drive brand awareness, engagement, and revenue. The ideal candidate is results-oriented, detail-driven, and passionate about translating brand DNA into compelling consumer experiences.
Key Responsibilities
Strategic Planning
- Develop annual and seasonal brand plans in alignment with global strategy and local market goals
- Lead go-to-market strategy & execution for new product launches and hero franchise support
- Analyze market trends, competitive landscape, and consumer insights to identify growth opportunities
Retail & Channel Marketing
- Lead channel-specific marketing strategies across key retail partners and platforms (online and in-store)
- Develop retailer marketing plans, including launches, tentpoles, promotions, sampling, and merchandising initiatives
- Serve as the primary marketing point of contact for retailer teams, managing timelines, asset delivery, and execution
- Coordinate with Sales and Retail partners to ensure alignment on product storytelling, brand priorities, and commercial objectives
- Support Digital team as needed to ensure optimal brand and produce representation on e-commerce sites
Campaign Development & Execution
- Own brand-led campaign strategy and execution across retail, e-commerce, and owned brand touchpoints (excluding social, PR, and influencer execution)
- Partner with Integrated Communications, Creative, and Digital teams to bring campaigns to life across all channels
- Collaborate with the global marketing team on asset localization and U.S.-specific needs
Performance Analysis
- Track and analyze performance KPIs across brand campaigns, product launches, and channel marketing initiatives
- Monitor retailer and channel performance to assess effectiveness and identify optimization opportunities
- Deliver regular reporting and actionable insights to inform future plans
Cross-Functional Collaboration
- Work closely with Creative, Communications, Digital, Sales, and Global teams to ensure cohesive brand execution
- Serve as the U.S. brand champion for IOPE in internal and external meetings
- Serve as a key brand partner to Sales, ensuring marketing strategies support overall business goals
Key Experience and Skills
Qualifications
- Bachelor’s degree in Marketing, Business, or a related field
- 5–7+ years of brand marketing experience, ideally in the beauty, skincare, or consumer goods industry
- Proven experience leading campaigns from strategy through execution
- Strong analytical and project management skills with attention to detail
- Clear communicator and natural collaborator across departments and cultures
- Ability to manage multiple priorities in a fast-paced environment
- Passion for skincare and beauty
Preferred Skills
- Experience working with or within global/Korean beauty brands
- Strong understanding of U.S. retail landscape (Sephora, Ulta, Amazon, etc.)
- Experience leading day-to-day retailer relationships
- Comfort using performance and consumer data to inform decisions
- Proficiency in Korean is a plus, but not required
Company Benefits
- Medical, Dental, and Vision Insurance
- HSA Employer Contributions and FSA Options
- 401k Participation with company matching.
- Discount on all APUS Brands Products
- Gratis Program - Gift box with top selling products, twice a year
- Paid Maternity Leave
- Short Term and Long Term Disability Insurance
- Paid Time Off: Vacation / Personal days / Sick days
- Company offered Mental Counseling for all employees
- Office-closed holidays and floating holidays
- Company sponsored events
- Education assistant Program
- Employee Referral Program
AMOREPACIFIC, US, INC is an equal opportunity and Affirmative Action employer. We actively seek to maintain a diverse work force, and AMOREPACIFIC US, INC therefore recruits qualified applicants without regard to race, color, religion, gender, national origin, age, disability, or Vietnam veteran status.
