Department: Marketing
Location: APAC-Korea
Description
Join a team that is changing millions of lives.
Transforming smiles, changing lives.
At Align Technology, we believe a great smile can transform a person’s life, so we create technology that gives people the confidence to take on whatever’s next. We revolutionized the orthodontic industry with the introduction of the Invisalign system, and we have never lost sight of that spirit of innovation. Our diverse and collaborative teams are constantly pushing the boundaries of what’s possible.
Ready to join us?
About This Opportunity
This is a marketing role where the incumbent will be expected to contribute to the brand consumer marketing agenda across APAC. You will have opportunities to understand the APAC consumer, similarities and differences and create synergistic plans with wide regional insight but local execution to create consumer demand and lead demand generation for Invisalign through the relevant consumer touchpoints.
Align is growing and transforming its service culture across APAC, you will have an opportunity to be a part of this dynamic team of passionate individuals to shape it.
Key Responsibilities
In this role, you will…
- PRIMARY ONWERSHIP
- Lead the Brand and Influencer Marketing agenda for Korea
- Key agency to engage with: creative and media agency partners
- Manage market complexity on language, claims, MAP and legal + RA
- Additionally contribute to broader APAC marketing and be willing to take on additional responsibilities
- PROJECT MANAGEMENT AND EXECUTION POWERHOUSE
- Ability to independently lead agency teams
- Power through internal and external complexity to land initiatives on ground
- APAC MARKET CHAMPIONSHIP
- Understand the local consumer insights and micro trends, festivities and moments to connect
- CENTRES OF EXCELLENCE
- Asset Adaptation and localization
- MAP and legal review
- Claims
- TEAM COLLABORATION
- Work closely with the Brand Manager, Invisalign Adults
- Work closely with the Brand Manager, Influencer First
- Work closely with the Brand Enablers team (Media, IT and CRM)
- SOFT SKILLS NEEDED
- Ability to deal with a matrix leadership and ensuring market stakeholders are managed well – including Professional marketing counterparts
- Ability to deal with VUCA (volatile uncertain complex and ambiguous) settings as many streams will feature this
- Ability to operate at speed and lead independently, yet be able to pivot and evolve as needed by the leadership
- DYNAMISM
- The consumer organization is a young and evolving team
- The individual performing this role will be open to experimenting,
learning and coping with changes, refinements and updates to ways of working and scope, as and when needed.
Skills, Knowledge & Expertise
In this role, you’ll need …
- Bachelor’s degree, Masters preferred, MBA is an added value
- High proficiency in English (knowledge of Chinese will be a bonus) and excellent communication skills
- Ability to travel on short notice -20%
- Good interpersonal, problem solving, organizational and prioritization skills
- Self-motivation, able to work independently
- Exceptional EQ and IQ
- Mentored by and soft reporting into 4 different senior managers/associate directors
Sound like a good fit?
Great! Click the "Apply" link to let us know you are interested. Not the right fit? Don’t worry, Align is quickly growing so we are creating more opportunities to expand our Align family. Please consider joining our Talent Network to receive notifications about future jobs or sharing this opportunity with others in your network.
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Equal Opportunity Statement
Align Technology is an equal opportunity employer. We are committed to providing equal employment opportunities in all our practices, without regard to race, color, religion, sex, national origin, ancestry, marital status, protected veteran status, age, disability, sexual orientation, gender identity or expression, or any other legally protected category. Applicants must be legally authorized to work in the country for which they are applying, and employment eligibility will be verified as a condition of hire.
