This role serves as a bilingual technical marketing expert supporting Nikon’s product marketing efforts across the U.S., Mexico, and Latin America. The individual will act as a technical expert, trainer and multi-regional conduit, ensuring strong product understanding, consistent storytelling, and effective market engagement across regions.
In addition to field execution, this role is expected to act as a strategic bridge between headquarters, regional teams (Mexico & LATAM), and in-market execution, ensuring that market insights, customer needs, and competitive dynamics are translated into actionable product marketing strategies.
The position plays a critical role in bridging product marketing and field execution, delivering high-impact training, event support, and localized marketing initiatives, particularly for Spanish-speaking audiences.
This role will play a key role in driving product adoption, improving technical understanding, and strengthening Nikon’s positioning across Spanish-speaking markets.
ESSENTIAL FUNCTIONS AND KEY AREAS OF RESPONSIBILITY:
- Technical Expertise & Training Leadership
- Serve as a subject matter expert on Nikon cameras and NIKKOR lenses
- Lead product training programs in English and/or Spanish for internal teams, retail partners, media, and ambassadors via video conference or in-person
- Deliver high-quality technical presentations and demonstrations in both English and Spanish
- Translate technical product capabilities into compelling, easy-to-understand messaging
- Capture feedback from training programs and translate it into actionable insights for product marketing and future product improvements
- LATAM & Spanish-Speaking Market Activation
- Act as a primary marketing and training liaison for Mexico and Latin America
- Support and participate in regional launches, workshops, and events
- Develop and deliver Spanish-language content, presentations, and training materials
- Help expand Nikon’s reach and engagement with Spanish-speaking audiences in the U.S., Mexico and LATAM
- Support influencer and ambassador initiatives across these regions
- Identify market-specific needs, customer behavior, and competitive dynamics in Mexico and LATAM, and translate them into recommendations for product positioning and go-to-market strategy
- Events, Workshops & Public Speaking
- Lead and support hands-on workshops, field activations, and experiential events
- Serve as an on-stage spokesperson representing Nikon at events, media briefings, and partner engagements
- Ensure technical readiness for events (gear, demos, training support)
- Capture and share post-event insights and learnings to inform future strategy
- Ensure that learnings from events and field engagements are systematically captured and shared to inform marketing strategy and product development
- Go-To-Market & Product Positioning Support
- Partner with product marketing to develop clear, differentiated messaging for Mexico’s market
- Contribute to launch strategies and market readiness across regions
- Provide field feedback and insights to improve product positioning and adoption
- Ensure consistency between technical education and brand messaging
- Actively contribute to improving go-to-market effectiveness by aligning field insights with product positioning and messaging
- Cross-Functional & Regional Collaboration
- Work closely with U.S. marketing, Mexico based and LATAM teams
- Support joint marketing initiatives and regional programs
- Translate and localize marketing assets for Mexico and LATAM use
- Ensure marketing assets are shared and communicated with regions
ANCILLARY RESPONSIBILITIES·
- Participate in trade shows and market-related organizations.
- Work within cross-functional teams to execute on responsibilities and achieve key business objectives.
- Work outside of normal hours of operation, as needed, in order to fulfill essential functions and responsibilities.
- All other duties as required or needed.
KNOWLEDGE, SKILLS & ABILITIES:
- B.A. in Marketing and/or Business
- 5+ years' experience in product marketing
- Aptitude for technology products
- Strong technical knowledge of camera systems and photography (DSLR/Mirrorless and lenses)
- Fluent Spanish and English (spoken and written) required, with proven ability to engage and influence Spanish-speaking markets
- Proven ability as a trainer, presenter, or educator
- Strong public speaking skills with experience presenting to diverse audiences
- Experience working with or supporting international markets (Mexico or South American countries preferred)
- Excellent interpersonal and project management skills
- MS Word, Excel, PowerPoint, Outlook.
- Strong ability to manage multiple projects with time constraint deadlines
- Ability to travel internationally up to 40% (includes overnight travel)
- Ability to work outside of regularly scheduled work hours as needed.
Nikon Inc. is an Equal Opportunity Employer
Reasonable accommodations may be made to enable individuals to successfully perform the essential functions of the position.
