Your daily workout

Right now, our content team spends too much time doing the same things over and over: localizing, adjusting, formatting. That's time stolen from storytelling. We at EGYM are hiring you to change that by designing a system where AI handles the repetition, and humans handle the creativity. We're transforming how we write content. Instead of one person doing everything, AI handles scale and humans handle strategy, voice, and quality. You'll be the architect of this system — designing prompts, refining outputs, standardizing processes, and adapting content for our key markets like e.g. DACH, France, Spain or North America. You'll free up our creative team in Munich to do what they do best: tell stories. Join EGYM as a Content Manager (m/f/d) now and build what matters!

Prompt Strategy: You design and test prompt templates for different content types (blog posts, social, email, website copy, etc.). You document what works, what doesn't, and why while constantly asking: "Can AI do this well, or does it need a human?"
Output Refinement: You analyze and refine AI output to establish high standards, focusing on identifying patterns in what the AI does well versus where a human touch is needed so you can feed those insights back into your prompts for continuous improvement
Localization Architecture: You establish a standardized workflow across our global key markets, working hand-in-hand with local teams to ensure our content is culturally relevant while remaining on-brand. Recognizing the crucial difference between translation and true adaptation, you ensure this standard is maintained across all touchpoints
Quality Gate: You design and own quality standards. What does "on-brand" look like? What does "market-ready" mean? You document it, enforce it., and make it repeatable
Cross-Functional Collaboration: You work with our Content Manager on strategy, with Design on visual-text alignment, and with Marketing on campaign needs. You're the translator between "we need more content" and "here's how we scale it responsibly."
Continuous Iteration: You measure our success by tracking AI performance across content types, localization quality by market, and creative satisfaction, using these insights to proactively spot and resolve bottlenecks
Jasper Mastery & Tool Evolution: You are the expert on our AI tools (Jasper, Claude, Gemini etc.) to stay ahead of new tools and evaluate what’s worth adopting

Your fitness level

Qualification: You bring 3+ years of professional content experience (Marketing, SaaS, Tech, Journalism, or equivalent). You've written, edited, localized and published content
Storytelling: You understand storytelling structure and know when AI can handle the execution and when a human needs to own the voice
Localization Experience: You have hands-on experience localizing content and know it's not just language. You've worked across international markets and understand the nuances
AI Proficiency: You're comfortable with AI tools and have hands-on experience (Jasper, Claude, Gemini, or similar) combined with curiosity, an experimental approach and the willingness to iterate
Process & Project Thinking: You manage cross-functional projects well organized by documenting processes, identifying inefficiencies, and building repeatable workflows
Communication: You bring excellent written and verbal communication skills in English and are able to adapt your communication for creatives, marketers, local teams, and leadership
Resilience: You thrive in fast-paced environments while handling ambiguity by moving forward with what you know and adapting as you learn more
Forward Thinking: You see AI as a creative tool and efficiency enabler, not a threat. You're excited about the possibilities and honest about the limitations
Quality obsession: Your work is characterized by attention to detail. You care deeply about customer needs and brand requirements and know good content when you see it

Your training goal for your first 6 months

Understanding: You will map our current content output and pinpoint localization bottlenecks while defining what "on-brand" means across different markets. Through this deep dive, you establish yourself as a trusted partner who truly understands the root of our challenges
Building the systems: You build the foundation for our content operations by designing prompt templates for our key formats (such as blog, social, and email) while mapping a seamless localization workflow and establishing a clear quality checklist to define what passes or needs revision
Freeing creative capacities: You made sure that your Content Manager spends less than 20% of their time on localization and repetitive adaptation. The rest is strategy, storytelling, and original thinking
Ownership: You have a clear point of view on how AI fits into our content process by experimenting with AI in your workflows. You figure out: Where does AI excel? Where does it fail? Where do we need humans?

The equipment we provide

Modern & International: Be part of a modern and international company culture where talent and passion are welcomed, heard, and part of the decision-making process
Work-Life-Balance: Benefit from flexible working hours, hybrid working policy (2 office days) and 30 days of vacation per year
Continuous Development: Develop your skills with varied, challenging tasks and regular feedback to benefit from a steep learning curve
Fit & Healthy: Train for free with EGYM Wellpass in several thousand sports and health facilities across Germany and/or use our in-house gym with EGYM products
Benefit Budget: Enjoy a flexible benefit budget of 60 € monthly for your Mobility Subsidy and/or Meal Allowance
Discounts: Get a variety of great discounted offers, from fashion to leisure, through our employee benefits portal
Bike Leasing: Stay active and use our leasing bike offer on your way to work or in your spare time
Subsidized Pension: Profit from our employer-subsidized pension
Mentoring Program: Exchange knowledge and grow together across teams and locations through our self-organized mentoring platform

Contact Information

Upload your documents in pdf format (CV, salary expectations and earliest possible start date) and specify the job ID #2024.

Contact: Jana Fakesch

For further information: https://career.egym.com

About Us

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EGYM is a global fitness technology leader, providing fitness and health facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party-hard- and software. The result is a fully connected training experience that drives measurable business and health outcomes on and off the training floor.

EGYM also offers subscription-based corporate fitness- and wellness solutions built on a combination of gym-access and EGYM fitness programs that directly target costly chronic conditions and boost employee health, leading to higher productivity and well-being.

EGYM's global headquarters are in Munich, Germany, with North American offices in Denver, Colorado.

EGYM is an equal opportunity employer. All aspects of employment including the decision to hire, promote, discipline, or discharge, will be based on merit, competence, performance, and business needs, regardless of race, gender, religion, sexual orientation, age or any other aspect of an individual's identity.

EGYM | DACH jobs

Content Manager (m/f/d) - AI & Localization