Company OverviewFlower Knows is a global beauty phenomenon dedicated to romanticizing the world through unique, fairytale-inspired aesthetics. Founded with a passion for intricate craftsmanship and dreamy design, we have become a leader in the C-beauty revolution.
Since our successful US launch in 2022, we have rapidly gained a cult following, amassing over 1.6 million followers across TikTok and Instagram. Our products are beloved by icons like Lana Del Rey and Sabrina Carpenter, and we have established a strong retail presence in Ulta Beauty and Urban Outfitters. As we enter our next phase of hyper-growth, we are looking for a visionary leader to help us build our US footprint from the ground up.
Location: Los Angeles or New York
Work Arrangement: Hybrid
Employment Type: Full-Time
Reports To: Global Market CMO
The RoleAs the Brand Marketing Director, you will be the primary architect of our brand’s growth in the United States. You will serve as the strategic bridge between our Global Headquarters in China and the US consumer. Your mission is to take our distinct "Flower Knows" aesthetic and translate it into high-impact marketing campaigns that resonate with a US audience, driving brand awareness and loyalty across both digital and retail channels.
Key Responsibilities- Brand Localization & Strategy: Lead the adaptation of global brand campaigns for the US market. You will ensure that our "dreamy" voice remains consistent while speaking directly to the cultural nuances and trends of the American consumer.
- Cross-Border Collaboration: Work closely with the China-based marketing team and the Global CMO to align on product launches and global initiatives, ensuring seamless execution in the US.
- Team Leadership: Manage and mentor a small, agile US-based team, including a social media producer and content creators, to deliver world-class visual storytelling.
- Retail & Omnichannel Marketing : Oversee marketing strategies for our existing US retail channels (E-commerce/DTC/Marketplaces). Partner with retailers to launch exclusive campaigns that drive traffic and elevate the brand’s physical and digital presence.
- Community & Partnerships: Spearhead brand partnerships and community management initiatives that expand our reach into new, diverse audiences within the fashion, lifestyle, and beauty spaces.
- Creative Oversight: Act as the final "aesthetic filter" for US content, ensuring all visual assets—from TikTok clips to EDM—meet the high-art standards of Flower Knows.
- Retail engagement: work closely with retail teams for smooth execution in retail landing and expansion.
Qualifications- Language: Native or professional working proficiency in both Mandarin Chinese and English is required for daily collaboration with HQ.
- Experience: 3-5 years of marketing leadership experience. A background in Fashion, Lifestyle, Skincare, or Color Cosmetics is highly preferred.
- Communication: Exceptional storytelling passion and skills with the ability to translate complex brand concepts into engaging consumer-facing content.
- Spirit: A "hands-on" leader who thrives in a fast-paced, cross-cultural environment and has a genuine passion for aesthetic-driven brands.
- Entrepreneurship: A project owner with a strong 0 to 1 growth mindset.
Logistics & Benefits- Work Style: Hybrid role based in Los Angeles.
- Travel: Occasional travel to New York City, or/and international travel to our headquarters in China is required.
- Visa: We are open to H1B visa sponsorship for the right candidate.
- Growth: The opportunity to shape the US footprint of one of the world’s most visually stunning beauty brands.
- PTO: 7 days plus 10 Federal Holidays
Equal Opportunity EmploymentFlower Knows is an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and do not discriminate based on age, disability, sex, race, religion, gender reassignment, marriage/civil partnership, pregnancy/maternity, sexual orientation, or any other protected class. Candidates may be subject to a pre-employment background check prior to receiving an offer letter, with details provided in advance.
- Join Flower Knows and be part of a team that is passionate about beauty, creativity, and innovation. If you are a proactive and entrepreneurial individual with a passion for marketing and beauty, we want to hear from you!
