KFC is seeking a Sr Manager UX/UI to lead the evolution of our global digital brand experience. This role sits at the intersection of design, technology, and customer experience, shaping how millions of customers interact with KFC across digital touchpoints.
As part of the Atlas / Brand Experience team, you will play a critical role in advancing KFC’s global web and mobile app platform. Atlas is designed to deliver a consistent, high-quality digital experience across all markets, ensuring that—like leading global platforms—the core UX/UI feels familiar and intuitive wherever customers engage with KFC. The platform is built on a foundation of global UX/UI standardization, enabling speed, scalability, and brand consistency at a worldwide level.
At the same time, Atlas supports thoughtful localization, allowing markets to tailor menu offerings, merchandising, and promotions to meet local customer needs. Localization is applied selectively—only where it adds value—so the core experience remains cohesive while still delivering local relevance.
In this role, you will define and drive a cohesive UX/UI vision that elevates the brand, improves usability, and delivers measurable business impact across web, mobile, ordering platforms, and emerging channels
Scope & Impact
- Define and scale the UX/UI vision for KFC’s global web and mobile app experiences, powered by the Atlas platform
- Deliver a consistent, high-quality digital experience across markets
- Own and evolve KFC’s global design system, ensuring consistency, scalability, and efficient delivery across teams and markets
- Influence digital experience strategy at a global level, partnering across regions to drive alignment and adoption
- Directly impact key business outcomes, including customer satisfaction, conversion, and digital sales growth
- Establish and scale design principles, patterns, and best practices that enable speed, quality, and innovation
- Collaborate cross-functionally with product, engineering, and marketing to shape end-to-end customer journeys
- Lay the foundation for extending UX/UI standards into additional channels over time (e.g., kiosks, in-restaurant experiences, and emerging platforms)
- Ensure a seamless, unified brand experience across all current and future digital touchpoints
Who is KFC?
KFC, a subsidiary of Yum! Brands, Inc. (NYSE: YUM.), is a global chicken restaurant brand with a rich, decades-long history of success and innovation. It all started with one cook, Colonel Harland Sanders, who believed in doing things “the hard way,” because nothing ever got done right by cutting corners. Hard work, hospitality and integrity are still core to our brand today.
While we’re grounded in our heritage, we’re always looking forward to the future and evolving to make it easier for our customers to enjoy our chicken. Through digital innovation, our goal is to make KFC available everywhere, implementing a frictionless & friendly experience leveraging scalable technology stack and standards and accelerating rollouts via multiple channels. And we’re growing… a new KFC restaurant opens somewhere in the world every six hours.
As we grow, KFC is committed to doing so responsibly through commitments like our 2025 global plastic packaging goal and the KFC Harvest program, which to date has donated over 82 million pounds of food to our local communities around the world. Our purposes is feeding people’s potential, whether that means helping team members get through school, turn their passion for fried chicken into a career, or being a positive force in our communities. We fight inequality and believe in all people. Everyone has a seat at our table: from millionaires to truck drivers, to our more than 800,000 Team Members, to our customers around the world, KFC treats everyone like family.
Our people are what make us distinctively KFC, and we value every opportunity to celebrate the unique perspectives and backgrounds they bring to our company. To learn more about KFC Global, check out our company page, https://careers.global.kfc.com
Experience Strategy & Standards
- Define and drive the global UX vision, principles, and measurable outcomes for KFC’s digital guest experiences, with an initial focus on web and mobile app (Atlas platform)
- Establish and scale a global design system and component library for web and app, enabling consistency, speed, and quality across markets
- Set standards for accessibility (WCAG 2.2 AA), inclusive design, and mobile performance across all global digital experiences
- Balance global standardization with targeted localization, ensuring a cohesive core experience with flexibility for market needs
Design & Research Leadership
- Lead end-to-end UX/UI design for global digital journeys, including commerce, loyalty (earn/burn), offer experience, and ordering flows across web and app
- Drive a globally scalable insights-to-action loop, leveraging usability testing, market research, and behavioral data across regions
- Champion customer-centered design practices that translate diverse market needs into intuitive, consistent experiences
- Begin shaping future experience frameworks that can extend to additional channels (e.g., kiosk, in-restaurant, emerging platforms)
- Partner with global Product and Engineering teams to plan, prioritize, and deliver high-quality digital experiences at scale
- Collaborate with Operations on process changes when UX improvements require operational enablement.
- Align closely with Marketing and Brand teams on campaigns, merchandising, and promotional experiences, ensuring seamless integration into the digital journey
Cross‑Functional Partnership & Delivery
- Partner with global Product and Engineering teams to plan, prioritize, and deliver high-quality digital experiences at scale
- Collaborate with Operations on process changes when UX improvements require operational enablement.
- Align closely with Marketing and Brand teams on campaigns, merchandising, and promotional experiences, ensuring seamless integration into the digital journey
- Ensure UI/UX consistency when integrating partner platforms without compromising performance, usability, or brand integrity.
Org Building & Talent
- Build, lead, and develop a high-performing global UX/UI team, setting a strong leadership bench
- Establish design rituals, operating models, and quality standards that scale across regions
- Foster a culture that is customer-led, data-informed, and experiment-driven
- 12+ years of experience in UX, product design, or digital experience, with 5+ years leading multi-disciplinary, globally distributed teams
- Proven track record designing and delivering consumer-facing digital products at scale, with strong experience in web and mobile app ecosystems
- Experience leading product and design strategy to achieve commercial objectives and deliver measurable improvements in customer experience
- Experience defining and scaling global design systems and standards across multiple markets
- Strong understanding of global vs. local experience design, including localization strategies
- Deep expertise in accessibility, inclusive design, and content design governance
- Experience partnering closely with Product, Engineering, and cross-functional global stakeholders
- Excellent stakeholder management, storytelling, and executive presentation skills, with the ability to clearly communicate vision, strategy, and design decisions to senior leadership
Salary Range: 157,100 - 184,900 annually + bonus eligibility. This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
